Contact Info
SkinBait Success Story

Change the Look…Not the Lure

South Dakota-Made SkinBait Available Nationally

“Change the look…not the lure.” That is the philosophy behind one of the newest products made in South Dakota, and now, that product is available across the nation.  

SkinBait is a reusable skin that anglers can use to change the look of their crank bait. The skins eliminate the expense, hassle and bulkiness of carrying around multiple lures for different water and weather conditions.
“SkinBait is really a one-of-a-kind product,” said company president Aaron Zaug. “For the price of one lure, anglers can purchase 12 different skins that can be used in a variety of conditions. What’s more, SkinBait can be used up to 100 times before replacing.”
To use SkinBait, fishermen simply peel the skin from the package and apply it to an existing lure. The skins are available in various sizes and in 12 different patterns, including perch, crawfish, and clown packs. When it is time to change the look of the lure, peel the skin off, put it back in the pack and save it for later.
Currently, SkinBait is available for $6.99 at bait shops in the Brookings, S.D., area, and on 

“We just secured the two vendor contracts with Cabela’s and Amazon,” said company vice president, Melisa Zaug. “The companies approached us at a trade show, and now we are anticipating our first orders.”
Melisa noted that the company is also in talks with additional retailers.
SkinBait is a startup company based in Volga, S.D., that was inspired in an entrepreneurship class at South Dakota State University. Aaron and Melisa won the Governor’s Giant Vision business competition in 2013 and started the company out of their home.
“South Dakota is a fantastic environment for entrepreneurs and small businesses, and we work hard to foster that innovation and growth,” said Pat Costello, commissioner, Governor’s Office of Economic Development. “We are also a state that takes great pride in its outdoor recreation opportunities, so we do all we can to support companies in those industries.”
For the Zaugs, South Dakota has been a great location for the company.
“The outpouring of help and support that we have had at both state and local levels has just been phenomenal,” said Aaron. “There is no other place that we would rather live and raise our family. And with South Dakota’s favorable reputation for businesses and entrepreneurs – I’m excited to operate our business here as well.”

Contact Jeff Haverly